Diploma - Jewellery Design and Marketing

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Students of the JDMIS Diploma program will learn about important gemmological theory, understand common manufacturing processes for mass production and jewellery sales techniques that will simultaneously earn them an Accredited Jewellery Professional Diploma from the Gemological Institute of America.

Course Duration : 6 months Tuition Fees : $17,000+GST

Students of this program will learn about important gemmological theory, understand common manufacturing processes for mass production and jewellery sales techniques that will simultaneously earn them an Accredited Jewellery Professional Diploma from the Gemological Institute of America.

Essential to this program is training in Merchandising, Marketing and Communication that will allow graduates to immediately market their products directly or perform well beyond the expectations of entry-level positions in the jewellery industry.
Diploma modules include:

Course Modules

  • Fundamentals of Gemmology
  • Fundamentals of Jewellery Design
  • History and Trends in Jewellery Design
  • Designer Jewellery using Thread and Wire
  • Silver Jewellery Fabrication using Metal Clay
  • Fundamentals of Merchandising
  • Fundamentals of Marketing
  • Business Communication


JD101 Jewellery Design Fundamentals

This subject focuses on the transfer 3-dimensional ideas from your mind to a 2-dimensional medium such as paper. Students learn and practice basic drawing techniques including counter sketching, top, side and end view drawing and perspective drawing. Students learn the importance of accuracy and scale when designing jewellery with gemstones. This subject also covers a variety of presentation and rendering techniques can be used to bring designs to life.


JD102 Thread and Wire Jewellery Fabrication

One of the most common yet least recognized forms of jewellery in the market today are designs made using thread and wire. In this module, students learn the professional techniques used to create durable, quality jewellery using thread and wire. Students learn and perfect their skills in knotting with silk, polyester and hybrid threads and practice professional wire work techniques using hard & soft wire of various gauges as well as flexible steel wire. Beyond the techniques, students understand the selection criteria that are used to match techniques with appropriate gemstones, organic materials, minerals or man-made jewellery components.


JD103 Metal Clay Jewellery Fabrication

This module introduces students to the latest in precious metal fabrication technology: Metal Clay. Students learn the skills required to create pure silver jewellery such as rings, pendants, earrings and brooches by combining clay, paste and syringe material types and various gemstone setting techniques. Students learn traditional and non-traditional jewellery finishing techniques as well as important design considerations when working with these techniques.


JD104 Fundamentals of Gemology

No designer's education is complete without an understanding of the gemstones and precious metals they are working with. This largely theoretical course enables students to understand the origins and rarity of the precious elements used in jewellery. Students learn of gemstone classification systems and of the different valuation methods used with coloured gemstones, diamonds and pearls. Students learn about the properties of precious metals and understand many of the mass-fabrication methods employed in the industry.


JD105 History and Trends in Jewellery Design

This module covers the most significant periods in history that affected jewellery designs and the popularity of gemstones & precious metals. Students begin with the concept of jewellery in pre-history and how adornment styles have changed over time. By identifying patterns in jewellery over time, and the timeless aspects of design that persist throughout every major design period, students better understand the elements of today's designs and how they can take inspiration from the past. By exploring modern-day short-term fashion trends gain further insight into the design process.


BS101 Fundamentals of Jewellery Merchandising

Designing and creating stunning jewellery consists of only one elements of producing a quality, saleable product. In this course, students discover the importance of merchandising and the key aspects that can be used to present jewellery designs and finished jewellery pieces to the consumer, including packaging, labelling, display and arrangement. Beyond the merchandising of an individual product, students also learn the considerations needed to plan store displays or design showcases.


BS102 Fundamentals of Marketing


In this module, students will be made to understand and appreciate marketing concepts, the importance of marketing in an organization and its contribution to strategic objectives in consumer and business-to business marketing operations. Students will learn the principles and functions of marketing in various types of market and industry. Understand how an organization's marketing effort is affected by factors and developments in the micro and macro environments. Understand the product development process and the impact of new product development on the purchasing and supply function.


BS103 Business Communications

Any professional needs to understand the fundamentals of effective communication in order to be successful. In this course, Students identify the many facets of communication, from written and spoken word to personal appearance, preparation and confidence. Students learn and practice techniques that can be used when in contact with customers, corporate clients or communication within their own organization.