Combining personalized instruction from jewellery professionals with relevant business training, this programme gives students the necessary foundations to create and market their own lines of jewellery.

Students graduate with not only a professional portfolio of creations of their own brand and style, but with the mindset of a sales and marketing professional. Initially students learn about gems and design while creating professional quality jewellery. These experiences are then supplemented with business training in merchandising, marketing and communication, thus providing the necessary elements for success.

Upon receiving their diploma, students will have the skills to:

• begin selling their creations
• create a personal brand and style
• join a jewellery firm as a designer
• work in sales for jewellery retailers
• work in marketing for jewellery retailers

Diploma in modules in this programme include:

JD100 Jewellery Design I

This subject focuses on converting ideas to drawings and the creation of professionally accurate 2-dimensional
representations. Basic drawing techniques are learned and practiced, as well as counter sketching, perspective drawing and the drawing of top, side and end views. Advanced presentation and rendering techniques to bring designs to life are also covered.

TW100 Fabrication: Thread & Wire I

The use of thread and wire in jewellery fabrication continues to be popular because of the technique's wide variety of durable styles and methods. Knotting techniques with silk, polyester and hybrid threads are presented. Wire techniques include the use of hard and soft wire of various gauges as well as flexible steel wire. Also covered: how to match techniques with gemstones and other materials.

MC100 Fabrication: Metal Clay I (Silver)

This workshop enables students to create pure silver jewellery such as rings, pendants, earrings and brooches. The clay, paste and syringe methods are taught and practiced are as well as various gemstone setting techniques. Also covered are traditional and non-traditional jewellery finishing techniques and their design considerations.

HS100 Epic Jewellery and Contemporary Trends

From prehistory to the present day, the significant periods of jewellery design are presented. Students gain knowledge and inspiration from the past and see how certain themes, materials and patterns repeat themselves. Today's fashion trends are also covered as well as how jewellery designers can prepare themselves for future trends.

GM100 Fundamentals of Gemmology

An understanding of gemmology enables students to appreciate the rarity of the precious elements used in jewellery. Students learn gemstone classification systems and the different valuation methods used with coloured gemstones, diamonds and pearls. The properties of precious metals are also covered as well as the mass-fabrication methods employed in the industry. Students also learn loupe techniques and examine hundreds of natural, synthetic and imitation gemstones.

ME100 Jewellery Merchandising

The final step of jewellery making is its presentation to the customer. This course covers packaging, labelling, and product arrangement as well as techniques for designing showcases and store displays. Presentation in non-traditional jewellery sales channels is analyzed, including catalogue sales and internet merchandising strategies. Jewellery photography is also covered.

MK100 Marketing Fundamentals

Beginning with the role of marketing in product development, students produce marketing plans and materials necessary for success in either consumer or business-to-business channels. Topics covered include traditional and unconventional marketing strategies as well as marketing opportunities in difficult economic conditions.

BC100 Business Communications

This course covers many facets of communication, from written and spoken word to personal appearance, preparation and confidence. Students learn and practice techniques that can be used with customers, corporate clients or within their own organization.



Course Delivery and Assessment:

JDMIS diploma modules are delivered in face-to-face training sessions. Each student also receives assignments and project work that must be completed outside of trainnig hours and may be completed on school premises if desired. Such assignments are graded and combined with attendance data and examination results to provide a final grade on each student's transcript. All examinations require students' personal presence in the school during pre-determined examination periods.