EP200 - Jewellery Entrepreneurship

Although entrepreneurship has a reputation for requiringunconventional thinking, there are many establishedstrategies, best practices and techniques that contribute toa jewellery entrepreneur's success. Based on industryexperience, these lessons allow start-ups to minimize theirlearning curve and follow the most efficient routes tosuccess.

Students learn the importance of planning to the success of theirbusiness goals. As part of the course, students produce detailedbusiness plans for a new venture to fully understand conceptssuch as type of business, location, store design, customerdemographics and pricing. The bureaucratic mechanisms foroperating a new venture are discussed together with commonoptions for start-up financing and the importance of stagedgrowth. Specific examples make use of Singapore laws andregulations, but international variations are highlighted.

Lessons in this course of study include:

EP201 The challenges of entrepreneurship - what to expect
EP202 Business planning for investment and success
EP203 Registering names, trademarks, companies and more
EP204 Defining business image, culture and communications
EP205 Developing and maintaining brand on a budget
EP206 Sourcing and working with suppliers
EP207 Jewellery trade fairs & effective buying strategies
EP208 Evaluating sales avenues and opportunities
EP209 Special considerations for larger clients
EP210 Effective low-cost customer acquisition methods
EP211 Accounting, finance and regulatory responsibilities
EP212 Self assessment methods and evaluating progress